I started my career in B2B marketing, after graduating with a degree in ‘business and marketing’. I’ve worked as a marketing manager, sat on two senior management boards, and helped set up a marketing function from scratch.
I love strategy, and it’s really not as hard as you might think.
Strategy is a logical process; if you work through the steps, the answers you find tell you what you need to do.
And with a marketing strategy, it all starts with the overall business plan. Because when you know what the business needs to do to be successful, you simply work it backwards to create the marketing plan.
To help you get started, I wrote this article, which comes complete with a simple (non-scary!) template.