What’s stopping you from spending a few hours every week to promote your business?

The most common excuse I hear is time…

“We’re so busy at the moment – absolutely manic.”

Followed by topic…

“I’m not sure what to write about, or how much we’d have to say.”

With scepticism coming up the rear…

“I’m not sure blogging weekly would deliver more than a monthly commitment.”

So let’s look at each excuse in turn:

Time

You absolutely need to make time to promote your business – especially when you’re crazy busy. If you’re not getting your name out, your brand is losing visibility, so when people need your product/service they’ll go elsewhere.

If you genuinely can’t spare the time in-house – outsource. When you engage an agency or freelancer to maintain your blog, you’re placing the responsibility on them to dedicate the time to your business needs.

Topic

The wonderful thing about blogging is that the scope is so wide that you can write about anything and everything. I find companies in this camp are usually blogging in a reactionary way – every week they sit and think, “What shall we write about today?”

Taking the time to properly plan your content, you’ll end up with a list of varied topics that is interesting, useful and relevant. And you have the time to engage others – like subject matter experts – within your business to help contribute to the content.

  • Start with your key theme.
  • Brainstorm all the things you could cover.
  • Shortlist the ones that seem most interesting.
  • Wrap them up in a working title.
  • Schedule them.
  • Engage the necessary resource to get them drafted.

Return

This one really is a ‘no brainer’:

Companies that publish weekly blogs are nearly 2.5x more likely to report ‘strong results’ than those who publish monthly or less. 

So really, what’s stopping you?


Photo by Kelly Sikkema on Unsplash