Q: What’s the 1x thing that makes your marketing about 100x easier?
A: your brand.
Bake a strong brand into the foundations of your business and it flows through everything you do, helping to:
- Make it simpler to articulate what you do.
- Quickly demonstrate the value you add.
- Make lead generation easier!
Check you have the basics in place with:
The Little Book of…Baking a Brand
Beyond the basics…
It’s one thing to look good…
It’s another to sound great…
But you want to help your audience visualise their world with you in it.
Elevate your brand by ensuring your core values, differentiators and reason for being flow through every touch point. Do this by investing time to develop a messaging framework:
Download messaging framework template
It’s a great exercise to perform with your leadership team to get everyone aligned behind your brand:
Download the questions to get started
Your brand isn’t built in a day…
And it isn’t created by one person either – it’s a collaborative effort. The best results are achieved by entrusting your vision to the specialists who know how to translate it into tangible value for your audience.
Bhavini Lakhani can help you to look good. She’s a graphic designer that purposefully breaks all the rules to create striking and impactful design.
Say hello to Bhavini…
Sara Donaldson can help you to sound great. She helps brands to tell their stories – without stressing about commas!
Say hello to Sara…
Branding is one of the most valuable assets your business owns – and it’s the perfect excuse to have some fun, show your personality and stand out for all the right reasons.
As always, my inbox is open if you have any questions or need some help.