35 free B2B content templates, built around a process that actually works.
Great B2B content builds authority, generates leads, and earns genuine trust with a sceptical audience. But with so much noise in the world, how do you cut through?
More often than not, the problem isn’t effort. It’s process.
Without a clear process, even the most experienced marketers end up in the same place: staring at a blank page, second-guessing the brief, producing content that feels fine but doesn’t quite land (and when you’re under pressure to deliver, ‘fine‘ isn’t good enough).
Great content doesn’t happen by accident. It happens because you have a process.
A process built on 20 years’ B2B tech copywriting experience
Over the last 20 years, I’ve written for 200+ B2B tech organisations — from UK resellers to Silicon Valley vendors. In that time, I’ve developed repeatable processes for everything, which I use every day in every single piece of content.
In this B2B content library you’ll find 35 downloadable PDF templates, which cover every stage of the content creation process:
✒️Briefing: written brief, briefing questions, and tone of voice templates.
✒️Research: content research and keyword research templates.
✒️Skeleton: copywriting structure, messaging, and format-specific templates for articles, eBooks, white papers, and reports.
✒️v1 Copy: copywriting, headline, CTA, behavioural science, and storytelling templates.
✒️Amends: a copy-editing checklist.
✒️Publish: subject matter expert and content repurposing templates.
…and because everyone loves a bonus, I’ve added an extra section with a collection of templates to support your wider content activity — from editorial planning and award entries, to case studies, LinkedIn articles, and email marketing.
Who this is for
This template library is for B2B marketers who are serious about producing content that works — whether you’re a Head of Marketing looking to build a more consistent content process across your team, or a Marketing Manager who wants a practical framework to work from every time you sit down to write.
If you’ve ever felt unsure about where to start, or wondered why your content failed to produce the results you hoped for, these templates are for you.
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